Dior Beauty’s The NEW LOOK Collection

On January 1st, 2022, Dior released a new beauty collection inspired by Christian Dior’s first runway show in 1947, deemed the “New Look”. Christian Dior's “New Look” is a representative emblematic of Dior House. After the World War ll, in a world where the depression of the post-war era still remained, Christian Dior made a revolutionary impact on the fashion world, liberating women’s fashion from the restrictive dress code in the early history. Dior's skirt, expressing the female bodies' curves, as well as the houndstooth check patterns they are known for, are beloved by the public; Dior was able to complete its successful debut in the Haute Couture Collection.

Inspired by the British style, Christian Dior has shown their love for the houndstooth check pattern over previous decades and have utilized it even in their design’s today, for all their products, including shoes, hats, belts, and purses. Dior’s iconic pattern is now inscribed onto their beauty products, showing the eternal elegance of the company to the customer. Dior Beauty's makeup collection consists of representative makeup products, "Rouge Dior," "Forever Couture Cushion," and "La Collection Privée fragrances.” All these products are covered with Dior’s elegant couture-style pattern, enhancing the collection’s value to the Dior consumer.

Rouge Dior New Look, Limited Edition

In 1953, Christian Dior first released a lipstick line in the desire for women to “dress women’s smiles.” The lipstick case with “CD” initials, which has become a necessity in women’s pouches for nearly 70 years, is covered with the signature check pattern to capture the chic and classic aesthetic that Dior encapsulates. Rouge Dior New Look is introduced in four finishes: velvet, satin, mat, metallic, and offers a total of six shades, including iconic #999 Velvet and New Look Limited Edition #312 Incandescent. Dior House offers refillable lipstick and is steadily pursuing sustainable beauty.

Since wearing a mask has become an essential to daily life in 2022, Creative and Image Director of Dior, Peter Phillips advised, "You can maintain your beautiful lips even with a mask on. The way to look natural but beautiful like my lips is surprisingly simple. Apply "Rouge Dior'' on the inside of your lips. After that, rub it with your hands to smudge your lips and tap it with tissue to remove excess. Lips with light edges are reminiscent of fascinating smokey eye makeup.”

*Forever Couture Perfect Cushion New Look ($105)*

Dior Forever Couture Cushion New Look, Limited Edition

If you are an avid Christian Dior fan, you may want to focus on the New Look limited edition of Dior Forever Couture Cushion to see how it can be customized. Instead of the "Christian Dior" logo engraved in the middle of the houndstooth pattern, you can engrave your desired lettering and create your own special couture accessory within your makeup bag.

La Collection Privée Christian Dior New Look, Limited Edition

*New Look Fragrances (125ml, $395* / *40ml, $195*

Christian Dior also had an infinite passion for the flowers and perfume. Dior used to spend his childhood growing roses in his family’s garden which ended up making him more passionate about fragrances. As Christian Dior said, "With just a drop of perfume, you will wear Dior", the New Look fragrances collection of "Gris Dior," "Jasmin des Anges" and "Ambre Nut" contain the spirit of Dior House's Couture by concentrating each drop of the best flowers and rare ingredients. Fragrance cases are also covered entirely with the iconic pattern, giving the customer a luxurious display box. Check out the new collection of perfume from Dior.

For Christian Dior, a perfectionist and aestheticist, a new fashion era meant new female empowerment. After fascinating society by introducing the New Look to the world in 1947, this fashion house’s legend has continued to this day. With the world is facing an unknown future due to the Coronavirus pandemic, the new look by Dior Beauty may once again inspire and empower our beauty-lovers within society today.

“Perfume is a mark of female identity and the final touch of her style” – Christian Dior