B_SwatchLogoforWeb.jpg

Welcome to the official blog of AMDA at Auburn University.

This blog was created to showcase the creative talent within the Apparel Merchandising and Design Association and give students a platform to express themselves. Enjoy!

Bye-Bye Backpack. Hello Tote Bag

Bye-Bye Backpack. Hello Tote Bag

From libraries to lecture halls, Plane rides to poolsides. The Tote Bag has taken women’s handbags fashion by storm, never sacrificing utilitarianism for aesthetics. I don't know what sparked the craze of lugging all our belongings on one shoulder, but It could have something to do with insanely small jean pockets and the current mini purse enthusiasm. Or maybe, the rise of athleisure ridding us of pockets altogether. With a tote bag, you never have to sacrifice leaving your essentials at home again. So the only question left is, which tote bag is right for you?

The Tote Bag by Marc Jacobs

unnamed.png

Deemed Vogues’ most colorful Carryall, this iconic bag holds its own. After all, it is deemed “THE” tote bag, above all others. Designed in 1984, and still carried today, this timeless bag has a simplistic style anyone can get behind. I may be a little biased but, the Marc Jacobs Tote bags are hands down the most spacious and effortlessly glam bag for any occasion. Coming in three sizes, canvas, leather, and tons of different colors, this bag is perfect for anyone looking for a classic everyday bag that screams its purpose in big bold letters.

The Telfar Shopping Bag

Highly sought after, yet surprisingly affordable is the best way to describe Telfar Clemons’s iconic Shopping Bag. This gorgeous tote is made of Vegan leather, comes in 3 sizes, and has tons of iconic colors, including a collaboration with UGG featuring a sherpa trim. These bags retail for $150 to $257, combining the worlds of affordability and luxury into one. This simple bag is perfect for anyone looking for a sleek and genderless bag, combining functionality with a fun splash of color! That is if you’re lucky enough to get your hands on one. It’s a big deal when Beyonce herself is carrying a $200 purse. So to all my Telfar lovers, your best bet is to find a reseller online or get in the queue on a launch day. 

Louis Vuitton Neverfull

This luxury bag stays true to its name. I must admit, I have never seen a Neverfull full. These totes come in classic monograms and more interesting patterned styles. There aren’t many places you can go without seeing this bag slung over a shoulder or two. Designed in 2007 as a Beach Bag, it has become a universal tote that’s being carried anywhere but the beach. For all my french luxury lovers, the Louis Vuitton Neverful is the ultimate status symbol. Perfect for every outing and bringing a touch of glam to every look. As of recently, Fashion Tiktok has tried to deem this classic “Chewgy”, and while this bag is well-loved and carried by many,  I dont see it going anywhere anytime soon. 

The Canvas Tote

Ah, the classic canvas tote bag. Typically cream colored canvas plain or with a printed design, this classic bag is perfect for those who just want something affordable and simple that they can toss their essentials in and go. That is, if you’re not opposed to digging for things that fell to the bottom of the bag. You can find variations of this bag practically anywhere and are often made of recycled materials! These totes fold down small and are extremely versatile. Some even toss these in a different Tote bag to use as an impromptu shopping bag when in need of extra space.


The Ikea Tote

Gaining traction on Tiktok, the ​​Drömsäck Tote Bag converts from a backpack to a Tote with a simple adjustment of the straps. Many have claimed this as the superior multifunctional bag, with room for a laptop, water bottle, lunchbox, and more. These bags are produced with 90%-100% recycled Polyester and are completely waterproof. It’s perfect for those with lots of stuff who are fond of compartment storage. Best part? It’s only $19.99!


Whichever tote is right for you, just know you’ll never have to limit yourself to your pockets again. So tell us, will you be saying bye-bye to your backpack? 

How to Develop Your Personal Style

How to Develop Your Personal Style

A Look Into the Modeling Industry

A Look Into the Modeling Industry

0