AI in the Fashion Industry

Artificial intelligence has created a whole new dimension for various industries within the last year or so. With many people who are skeptical about how it will affect job opportunities, the fashion industry has taken full advantage of the newest technology, from how it is being integrated with marketing to more complex things such as virtual try-on tools. In this article, we will go over the different ways AI has elevated certain industry aspects to better understand how this specific technology is being utilized.

Creating a marketing campaign that sticks out compared to your competitors can be a make-or-break moment for certain companies. So, the question is, how do you make something that will catch people’s attention? The answer to that is creating something no one has seen before, which is why AI has created a whole new domain for marketers. Although almost every brand can utilize this in their marketing plans, the brands with a more imaginative brand identity are taking full advantage of being able to fully portray their concepts without the time-consuming editing involved. Although AI is an excellent tool for saving time with photoshoots and the editing involved, it can also save a lot of people money because there is less production to create.

While the marketing aspect and what the brand is selling are essential for success, many companies forget how important it is to keep up with the customer service aspect of it all. For years, we have had numerous conversations with bots when we are trying to solve an issue or even just trying to get help regarding information about the items before purchasing. AI has taken those conversations from going nowhere to being resolved within minutes by creating digital fashion assistants. With this new tool, customers can ask specific questions with detailed responses regarding shipping and handling and product information, as well as help you find the right style for whatever occasion you need it for. This has driven customers to sift through more and more products, knowing they can have their questions answered and ask for recommendations in the process.

Lastly, we will discuss how Google has taken online shopping to a new level with its virtual try-on tool using generative AI. When shopping online, the probability of the model photographed in the garments being your exact size is low. Google saw this as an opportunity to create a solution for the business and the consumer. They photographed 40 men and 40 women from a wide range of sizes, and AI was then used to digitally place the article of clothing onto the model as if it were a real still image. This has not only helped people shop online, but it has also helped businesses since people are purchasing more due to the customer having a more accurate idea of what it will look like and because there are fewer returns in the process.