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Welcome to the official blog of AMDA at Auburn University.

This blog was created to showcase the creative talent within the Apparel Merchandising and Design Association and give students a platform to express themselves. Enjoy!

The Art of Maximalism: Why Less isn’t Always More

The Art of Maximalism: Why Less isn’t Always More

As society has become more modernized over the past decade, there has been a shift towards minimalism in areas of art, architecture and design. In efforts to follow trends quickly and keep up with fast fashion, clothing has become unimaginative and easily replicable. Consumed with clean lines, white walls, and marble countertops, buildings have become more bland and uniform. While these aspects create ease and speed in the creation process, these shifts towards minimalism are causing the world to lose its creativity. This continuation of minimalism will only become more harsh with the influence of technology, and I believe a shift back towards maximalism is necessary to revitalize the idea that less is not always more. 

Marc Jacobs Spring 2025 RTW

The art of maximalism is often defined as more IS more, incorporating exaggerated, colorful designs. It’s about expression, passion. Creatives are beginning to long for this feeling again, ready to emerge from the dull box that has become minimalism. Regarding the world of fashion, at the most recent Paris fashion week there were multiple designers ready to rip off the “quiet luxury” band aid that has covered the clothing industry in the past few seasons. At Schiaparelli’s most recent show, creative director Daniel Roseberry stated, “I’m so tired of everyone constantly equating modernity with simplicity. Can’t the new also be worked, be baroque, be extravagant?” Marc Jacobs also presented fun and cartoonish designs on the runway, embodying the playful spirit of maximalism.

Freddy Mamani’s Buildings in El Alto

In the world of architecture, Freddy Mamani, a Bolivian architect, is a great example of maximalist designs in buildings. His work is performed in an effort to rediscover his city, El Alto’s, identity and symbolize the rebirth of his hometown’s original culture. Manani’s work showcases how maximalism can help inspire individuals to re-define their individuality and culture.

Clothing and accessories of course have functional or “minimalist” purposes, however, they also have a purpose of self-expression. In the same way architecture and interior design are meant to be a form of art. Maximalism in art promotes creativity and individuality. In the future I hope humans choose to keep thinking outside of the box, inspired by maximalism to maintain the uniqueness of human art in fashion and architecture.

Sources:

https://www.archdaily.com/883951/why-freddy-mamani-is-leading-a-new-andean-architecture https://www.forbes.com/sites/elizabethgracecoyne/2025/03/05/maximalist-design-dominates-fas hion-week-quiet-luxury-declared-dead/ https://sixtysixmag.com/freddy-mamani/ https://tomandlorenzo.com/2025/02/marc-jacobs-spring-2025-collection-style-fashion-runway/ 

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