Dillard's Campus Collective Program

Dillard’s clothing store has been a dominant department store in the fashion industry since 1938. Recently, Dillard’s has been expanding its target market, focusing on a younger demographic. This younger demographic consists of college students. Recently, Dillard’s launched a Campus Collective Program which brings trendy clothing to college campuses. Auburn University is one college that has partnered with Dillard’s Campus Collective Program. Dillard’s launching this program allows college students to see featured brands that match their style around campus. 

Grace Green - Auburn Campus Ambassador

Haley Boggess - Auburn Campus Ambassador

The Campus Collective Program operates because of their campus ambassadors. The Campus Ambassadors promote Dillard’s by styling and wearing the trendy clothing to make it fit the atmosphere they are in. They are the connection between the physical stores and college campuses. Numerous ambassadors at Auburn are seen wearing athleisure to class as that is what most girls wear to class at Auburn. Campus ambassadors curate custom looks for their target market, ensuring they stay up to date with the latest trends. From active wear to casual chic, Dillard’s has become a go-to for students across campus. They are proving that they are keeping up with trends and setting new trends.

Campus Ambassadors use social media as leverage to help share the clothing. The Auburn Campus Ambassadors created an Instagram page that they leverage to gain more attraction from their target market which translates into increased sales. Not only do campus ambassadors use social media as leverage, but also, they plan brand events to further the idea that Dillard’s is staying up to date with trends. These events promote Dillard’s by creating more brand awareness around Auburn’s campus. Dillard’s is continuing to innovate and stay competitive in the fashion industry by embracing emerging fashion trends and expanding their target market to ensure they remain a key player in the ever-evolving retail industry. If you want to stay up to date with the latest trends around Auburn make sure to follow @dillardsccatauburnmall on Instagram!