Blake Brown’s Secret

Blake Lively has officially launched her new haircare brand, Blake Brown. This has been the launch of the summer, following the premiere of her new movie “It Ends With Us”. Blake’s hair has always been something she has been known for since she first started her career. Seeing as Blake spent 7 years developing this brand, it is incredibly personal to her, and she prioritized ensuring that it stayed true to her haircare philosophy. 

A big reason that this brand has taken off is how innovative the line is, and part of that is the lack of a conditioner product. How? Why? Blake believes that this step is unnecessary and is something that the mass market has been made to believe is necessary. Her brand focuses on balancing strength and moisture without the use of traditional conditioners. Instead, Blake Brown recommends the use of two shampoos one for hydration and the other for strength that you switch between washes. Then follow up and finish with a hair mask after each wash. 

Blake Brown, available exclusively at Target, offers a collection of eight products, each priced under $25. Lively prioritized creating formulas that are clean, cruelty-free, and sustainable, while delivering the high-performance results typically found in luxury salon products. The packaging is thoughtfully designed to be both aesthetically pleasing and practical, crafted entirely from post-consumer recycled materials. The brand's philosophy encourages users to "listen to their hair" and customize their care routine based on their individual needs.